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APPAREL HOUSE ARTICLE - KAYEMESS MARKETING - CEO
Riding way above competition in the color matching business, Pantone has over the years build a reputation of offering innovative and user-friendly solutions to bring in optimum ease of color approval processes within minimum time frame. Looking after the brands interest in South India, N. Kumaresan – Color Consultant, Kayemess Marketing based in Bangalore, is very upbeat of the market and even though fashion is not really the strong point in the southern part of India, since textile and garment production is quite prominent in the region, Pantone products are well received by export-related entities. In a one-o-one with Apparel Online, Kumaresan shares how important India is to the growth strategy of the company…
